Triblio Platform Overview
Built around our leading ability to identify and target accounts anonymously, Triblio provides an end-to-end platform for targeting, engaging, and converting your target accounts.
Triblio's functionality is broken down into core features and package-specific modules.
- Account Identification
- Best-in-class anonymous account matching. Track accounts identified in your systems and gain insight to which accounts are visiting your website.
- Account-Based Analytics
- Identify and score known and unknown website activity, highlighting the best accounts and pushing insights into Salesforce, Google Analytics, and more.
- Display Ads
- Build awareness, boost engagement, and support pipeline with contact and IP targeted display ads. Check out our module overview here.
- Target your key segments with personalized website messaging, CTAs, imagery, and even custom code blocks. Learn more about this module here.
- Sales Activation
- Equip SDRs and AEs for effective outbound efforts. Track target account activity across all digital channels and trigger sales follow up at the perfect time. Sales Activity reports show which accounts are visiting your site, what content they are engaged with (first and third party intent), and which known visitors are coming from the account.
- Smart Pages
1:1 account pages automatically customized to the needs, interests, and buying profile of a specific account. Marketers deploy Smart Pages at scale for thousands of accounts and sales can further refine Smart directly within their CRM. Learn more about this module here.
- Intent Data
- Triblio's Intent module reveals what your target accounts are researching across the web. You can then use this intelligence to power account-based marketing and sales initiatives. Learn more about this module here.