2024 Release Notes

Check out Foundry ABM's latest feature releases and product updates.

September/October Release Notes

Introducing Foundry Data Platform

Over the last year, our engineering team has built a unified, scalable intent data backend to power all current and future Foundry SaaS and DaaS products. This new architecture lays the foundation for us to swiftly introduce new intent data sources, increase intent data resolution from our IDG owned-and-operated sites, and level up our scoring models. In the next few days, we’ll begin migrating all Foundry ABM customer orgs to source intent data from the new Foundry Data Platform.

For this first phase, we’ve focused on use case continuity - migrating to the new intent backend architecture while leaving your intent use cases untouched.Going forward, your Foundry ABM instance will function largely the same, but you’ll notice a few UI changes that hint towards these backend upgrades. These changes will primarily take references to “Foundry Intent” or “Neon” and update them to the new Foundry Data Platform (FDP). Here are the most visible updates:

Audience criteria. Neon and Foundry Intent audience criteria will now be called “Foundry Data Platform” audience criteria. All of your existing criteria will retain their configurations (topic selection, logic operators, firmographic filtering)
Intent Data Report. The Intent Data report will now list Foundry Intent and Neon topics under the Foundry Data Platform source. Historical FI or Neon sourced data will also now show Foundry Data Platform as the source.
CRM sync configuration. Any CRM syncs for Neon or Foundry Intent topic clusters will be updated to reference the Foundry Data Platform source, retaining the previous sync configuration (topic selection, logic operator, etc.)
Setup page. In the “Setup” area of Foundry ABM, you’ll see a new tab called “Foundry Data Platform Setup”. This will contain all of the selected topics and firmographic filtering from your previous Neon or Foundry Intent stream configuration. If you’re coming from a Neon intent stream, this will replace the Neon setup tab. If you’re coming from a Foundry Intent stream, this allows you to see your selected topics, score threshold, and firmographic filtering directly in Foundry ABM. If there are any edits you’d like to make to your stream configuration, drop us a note at triblio.support@foundryco.com and we’ll be happy to assist.
Orchestration Canvas. The orchestration canvas previously allowed users to configure triggers to progress accounts based on Foundry Intent or Neon sourced intent topic scores. These triggers will be converted to reference Foundry Data Platform sourced scores and will retain the configured topic selection and score threshold.
Account 360, Pipeline Impact Report, Intent Explorer Report, Sales Acceleration Module. Text references to Foundry Intent or Neon intent surges in these reports will be replaced by Foundry Data Platform.

If you have questions on any of this, please reach out to triblio.support@foundryco.com and we’ll be happy to discuss further.

Sales Notification Emails, Saved Templates

There is now an option to save email templates directly from the Orchestration canvas. A "save as template" button will be added to the email action, allowing users to name and save their templates for easy future use. The entire configuration of a sales notification email will save recipient details, subject, description, columns, template, and "include contacts" status.

August 2024 Release Notes

Account 360 Report, Timeline Filters - New Feature

Gain more clarity on the origins of your activities with a new filter in the Account 360 Report. Now, you can filter by Orchestrations to better understand where activity stems from. Analyze your accounts' behavior by filtering Orchestrations to view visitor details, page views, and campaign activities.

Pipeline Impact Report Enhancements - Product Update

We added ‘stage’ as a new column in the Pipeline Impact Report. This will allow you to have more visibility into where opportunities are in the sales cycle.

Note: To configure this, refresh your revenue report configuration in your CRM set-up area by clicking "re-configure" and save.

Budget Notifications - New Feature

Our new budget notification feature makes it easier to stay on top of your campaign spending. Once you select the users who will receive the notifications, you can choose how often the platform checks your remaining budget—biweekly, weekly, or daily.

For example, if you choose the biweekly option, the system will check every two weeks to see if your remaining budget is under the two-week threshold and send an email notification if needed. If you select the weekly option, the system will check once a week, etc. Previously, the platform only checked the remaining budget daily, alerting you when your funds dropped below the one-week threshold. With this new feature, you have more control and flexibility over how and when you receive these important budget updates.

Navigate to the Ad Spend tab and confirm under "Manage Notifications".

Campaign Elements, Ended Status - Product Update

A new “Ended” status has been introduced for campaign elements, allowing you to mark activities as completed and keep your campaigns organized. You can also filter elements by status in the Element Library.

Ad Spend Budget Filters - Product Update

A new 'Month' tab has been added to the Ad Spend module, allowing you to filter and track your ad spend by individual month for a specific budget. This feature provides a more detailed view of your monthly spending trends, helping you manage and optimize your budget more effectively over time.

June/July 2024 Release Notes

Ad Metrics Reporting Improvement- Product Update

The Foundry ABM platform has made an upgrade to the way we measure account resolution with contact targeted ad groups. This lays the groundwork for improvements to our ad suite and lays a foundation for the future direction of our products, which tether ads and leads together. One result of this upgrade will be the creation of a new “unassigned” row in the Ads Report. This showcases metrics from ads served to target accounts that we cannot confidently attribute to an account.

We expect this percentage to be less than 10% of total ad metrics.

This change will be made only on a prospective basis and we will migrate all contact-based ad groups to this improved tracking system by the end of July.

There is no immediate action required for this update to take effect.

---

FAQ

Q: Why did you make this change?

A: We have re-built the reporting infrastructure and deepened our partnerships with our DSPs. We’ve built a contact-first approach to Account resolution, which we believe allows us to have more accurate reporting than we could achieve through a reliance on IP addresses alone.

Q: How does this affect past metrics?

A: This change will be implemented on a prospective basis. All contact-based ad metrics generated will be reported with the new tracking methodology.

Q: How will unassigned metrics impact my Orchestrations?

A: Unassigned metrics, since they are not connected to an account, will not impact account progression between stages on the Orchestration.

Q: [US] Why the introduction of an unassigned group for account level assignment for US targeted ads?

A: In certain circumstances, we are unable to confidently attribute ad metrics to a specific target account due to unmatchable data coming back from our DSP partners after impressions are run. The “unassigned” group reflects these unattributed metrics.

Orchestration Branches - New Feature

This latest update allows you to create more sophisticated multi-stage campaigns with more flexibility. Now, you can design and implement up to 4 stages with 4 triggers for each orchestration sequence, giving you more control over your campaign workflows.

Ad Group Level Inclusion & Exclusion List- New Feature

We're excited to introduce a new feature at the Ad Group level that enhances your ad placement control. You can now adjust where your ads are shown by using site placement options. Choose between two methods:

Inclusion List: Exclusively select specific domains where you want your ads to appear.

Exclusion List: Specifically exclude certain sites from displaying your ads.

This enhancement allows for more targeted and efficient ad placement.

May 2024 Release Notes

Orchestration Duplication - New Feature

You now have the ability to duplicate your Orchestrations! Save time by cloning an Orchestration, which will replicate elements and triggers within an already exciting campaign. Go to the Orchestration tab in the platform, hover over the campaign you wish to copy, and click "duplicate".

Note: Audience, Account membership, LinkedIn ad groups, and metrics will not duplicate.

Known Visitor Table, Expanded Report - New Feature

You now have the option to view an enhanced report directly from the homepage, detailing your known visitors (sourced from your marketing automation system). Download the table from the home screen to access information on your known visitors, their latest activity, and the total number of activities.

Need help integrating your known visitors into the Foundry platform? Help articles are here for Hubspot, Marketo, Pardot, or Eloqua.

SmartPage, Password Protected - Product Update

It is now possible to password protect an individual SmartPage! Enhance security by ensuring that only the intended recipient can access the page, protecting sensitive information and personalized content from unauthorized viewers. Discover more information about SmartPage's here.

Navigate to the Smart Page you wish to password protect, and click the lock icon on the bottom left hand side from the editor view. Then, enter a password.

After your SmartPage password has been saved, you'll be able to view the protected page when the URL is shared and opened.

April 2024 Release Notes

Pipeline Impact Report - Product Update

Access insights on opportunities from your CRM, including details such as total opportunity value, the count of accounts receiving sales notification emails, web activity, and engagement with campaigns. Below the KPI Buckets, view your closed won opportunities along with a convenient snapshot of account and campaign activity. Filter the report by audiences, specific time ranges, and 'save as a favorite' to easily access from the Metrics Tab.

Audience Builder - New Feature

Now you can import a CSV list of contacts in the audience builder using the "Contact By Email" criteria. This will automatically append both the contacts and their respective accounts as an account list for your Orchestration campaign. These contacts will be integrated at the audience level, granting you the flexibility to utilize them across all elements in your Orchestration.

Ad Spend Budget Summary - New Feature

Now you have the ability to view the total budget, spent to date, and remaining balance at the ad group level of your display ads. Utilize this feature to monitor your ad group spending, ensuring better budget management for your campaigns.

Orchestration Trigger - Product Update

Introducing our latest Orchestration trigger, "Visited Pages," where you can input multiple URLs or keywords. This feature enables you to advance accounts along the Orchestration journey based on their web activity and engagement on your site.

Orchestration Action - New Feature

We're excited to introduce our newest Orchestration trigger for our Microsoft Dynamics users. When account fields are updated in your CRM, accounts will progress through the Orchestration journey, advancing them to the next stage.