SEO is a key piece of digital marketing. There is a fine and ever-changing art to optimizing your digital channels for SEO. With over 3.5 billion searches a day, having a prime spot in your niche of the web is indispensable.
Web Personalization and SEO
Avoiding Negative Implications
While testing is encouraged for your website, keep in mind these guidelines for ethically running tests:
- Cloaking is when one piece of content is shown to users and entirely separate content is shown to the robots. Cloaking takes effect when a page substantially changes page structure, not just in content and design.
- When using redirects for URL variations, use the rel="canonical" attribute to indicate the SEO preferred version of the page. Using this tells the search engine robots that you have multiple versions of one page that are being tested.
- Use temporary 302 redirects instead of permanent 301 redirects so the robots know not to permanently store the temporary URL.
- Page load time
- Search engines use page load time in their SEO rankings. Triblio's scripts load synchronously with your website. There are two scripts to deploy on the website - one in the head tag and one in the body (footer tag recommended) of the website. The script in the head tag takes an average of 11ms to load and the one in the body tag takes an average of 15ms to load. Neither script should slow down your site or have an impact on SEO rankings.
Using Triblio to Benefit SEO
While Triblio's on-page messaging campaigns will not impact your SEO, you have the option of building content hubs and microsites to benefit SEO. These content boards and microsites have built-in SEO settings to declare a Canonical URL, page description, and indexing options. When the page is indexable, search engines will crawl the content, images, and links like ordinary pages. If embedding content boards on your site instead of hosting them in Triblio, the boards are stored in an iframe. The content within the iframe will be read like a standard iframe deployed on your website.
With Triblio's GA integration, you can measure target audience segments within GA. This means you can build reports for your target accounts who visited your site by search to see their top search quiries. This information can then be used to build retargeting campaigns, create relevant offers, and naturally optimize your page towards target accounts.
Keeping Triblio Microsites out of Search Results
When creating microsites specific for target accounts, you may not want that page to be indexable by search engines. To disallow robots from indexing a page, the best option is adding a robots.txt file or meta tag to a page hosted on your website. If hosting the page through Triblio, there are built-in settings on the Deploy page to disallow the page to be indexed.