A redirect personalization redirects an audience to a different URL, such as a landing page for a resource or event. This can be particularly effective when paired with PPC campaigns.
To set up the personalization:
- In the campaign editor, add the desired audience and choose 'Add a Personalization'
- Select a 'Redirect' personalization
- Choose if you want a single URL to redirect to the new page or multiple URLs to redirect the visitor
- Type in the URL to direct audience members to