Redirect Element

A redirect personalization redirects an audience to a different URL, such as a landing page for a resource or event.  This can be particularly effective when paired with PPC campaigns.  

To set up the personalization:

1. In the campaign editor, add the desired audience and choose 'Add a Personalization'
2. Select a 'Redirect' personalization
3. Choose if you want a single URL to redirect to the new page or multiple URLs to redirect the visitor
4. Type in the URL to direct audience members to