TUX: Integrating and Using G2 Intent

This integration allows you to import G2 intent signals and use them to build account-list audiences in Foundry!

Here are the steps to configure the integration:
  1. Go to the Setup tab in Foundry.
  2. In the Setup tab, click G2 Intent Setup on the left hand panel.
  3. Enter your G2 API key in the field labeled API Key.
    1. To get your G2 API key: Sign in to g2.com, navigate to Product Admin > Integrations  > API tokens
  4. Click Authenticate.

You've now successfully integrated G2 intent with Foundry! Going forward, your Foundry instance will ingest fresh G2 intent data nightly.

Where can you find G2 intent?
G2 intent categories will now be visible in the Audience editor (as the G2 Intent criteria) and the Intent Data report.

How is G2 intent is organized and scored in Foundry?
G2 separates intent data into the types of pages where the visit/intent signal occurred. The page types Foundry uses for scoring are product reference pages, product pages, and category pages.
Here's an examples of each page type:
Based on the intent signal's page type, Foundry assigns the following intent scores in the Foundry ABMx platform:
  • Alternatives Page Views: Triggered by users that generated a page view on one of your G2 competitors.
  • Category Page Views: Triggered by users that generated a page view on one of your assigned Categories in G2.
  • Comparisons Page Views: Triggered by users that conducted a comparisons of your company with another in G2.
  • Product Profile Page Views: Triggered by users that generated a page view of your G2 Reviews, Pricing, Features, Reference Pages, and Video Reviews.
  • Sponsored Content Impressions: Triggered by users that saw an ad impression on G2.
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