Triblio values the privacy of our customers and website visitor data. Privacy of your data is a top priority, and as such, we strive to operate ethically and in accordance with all privacy laws.  Triblio has worked with each of our partners to ensure we stay up to date with all data privacy laws applicable to us, including the California Consumer Privacy Act (CCPA). 

What is the CCPA?

The CCPA took effect January 1, 2020, and is considered one of the most expansive U.S. privacy laws to date. It places limitations on the collection and sale of a certain consumer personal information and provides consumers specific rights with respect to their personal information.

What is Personal Information under the CCPA?

The CCPA defines personal information broadly.  Under the CCPA “Personal Information” is information that can identify, relate to, describe, be associated with, or be reasonably capable of being associated with a particular consumer or household. Identifiers including real name, address, unique personal identifier, online identifier, IP address, email address, account name, social security number, driver’s license number, passport number, geolocation data, employment related information, internet or other network activity data, information regarding a consumer’s interaction with an internet website, application, or advertisement are all considered personal information. 

What do Triblio customers need to do to be compliant with CCPA?

  • Ensure that you have posted an updated Privacy Policy on your website that, at a minimum, explicitly (i) informs consumers about the type and categories of personal information you are collecting through their use of the website, (ii) describes the use of and transfer of such personal information to third parties, including, the reason for utilizing tag and data targeting features, and (iii) describes the rights available to such consumers under the CCPA .  Your Privacy Policy should include potential purposes that you may use personal information for in the future—for example, include notice of the use of IP addresses for targeted advertising, similar to cookies and mobile IDs. 
  • Your website should include a ‘Do Not Sell My Personal Information’ link which allows California consumers to opt out of the sale of their personal information, where such information is “sold” to third parties as defined in the CCPA. 
  • Ensure all CRM lists (and IP address lists) that might include California residents do not contain personal information of California consumers that have opted-out of the sale of their information if they are uploaded to the Triblio platform. 

Will Triblio customers see a decline in advertising performance?

The mechanics of CCPA as an opt-out as opposed to GDPR’s opt-in may not result in a large reduction of bid requests, since consent is provided by default.

How has Triblio prepared for CCPA?

  • We have worked with each of our partners to ensure our processes recognize and honor consumer opt-out requests, wherever applicable. 
  • Ensured our Advertising Partners are part of the Network Advertising Initiative (NAI), who manages our cookie-based opt-out. 
  • Identified all areas where personal information is sold to third parties.
  • Reviewed and updated our internal policies to achieve CCPA compliance.
  • Updated our terms of service and data processing addendum to include provisions for CCPA.
  • Developed a process for responding to and handling consumer requests under the CCPA. 
  • Implemented a ‘Do Not Sell My Personal Information’ link on our main websites and in our privacy policy (effective January 1, 2020).
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