Data Processing Overview

The table below summarizes what data Triblio may process on behalf of customers. Any specifics are subject to the Data Processing Agreement a customer defines for their engagement. Absent other agreements, all data below is deleted 30 days after a customer ends their engagement with Triblio.

From CRM

Data type	Use case	Processing activity	Retention
Domain on account or opportunity record	Audience definition	Read a list of domains and translate into Triblio campaign audience	Nightly refreshes / deletions
Domain on lead record	Lead to account matching	Match domain associated with lead to domain associated with account records	Nightly refreshes / deletions
Email address on lead record	Advertising to a list of leads	Anonymize leads and create a cookie pool for advertising	Nightly refreshes / deletions, and user has opt-out capability

From Marketing Automation

Data type	Use case	Processing activity	Retention
Marketing Automation Cookie ID	Audience definition	Read a list of cookie IDs from a MAP segment and load into a Triblio audience	Nightly refreshes / deletions
IP address	Audience definition	Read a list of IP addresses from a MAP segment and load into a Triblio audience	Nightly refreshes / deletions

From Your Website

Data type	Use case	Processing activity	Retention
IP address	Reporting, Audience definition	Read an IP address on a visitor and match to an account through Triblio's IP-to-company engine	Policy defined by customer, and user has opt-out ability