Technical Requirements for Display Ads

Creative Requirements

Triblio accepts different creative types depending on your targeting method (i.e. CRM vs. IP).

CRM-targeted Display Ads:

For CRM-targeted ads, you can use either image ads or HTML5 ads. Only one ad size is needed to start a campaign but increased reach will occur when more than one ad size is used since different sizes have different placement availability.

Acceptable sizes:

300x250 (Medium Rectangle)
728x90 (Leaderboard)
160x600 (Wide Skyscraper)
300x600 (Half Page)
320x50 (Mobile Leaderboard)
970x250 (Billboard)

Image Ads: These consist of a single file that typically have a background graphic or color, a clear business logo, and a call-to-action.

Format Guidelines:
- Supported file types are: jpg, png, and gif (up to 30 seconds of animation, 15-20 fps, no looping)
- Up to 750KB in size
- Destination URL (including UTM parameters) is up to 1,024 characters, cannot contain redirects (ex. bit.ly), and can't direct to a video (ex. YouTube) or payment processor (ex. PayPal). See landing page requirements for more.

HTML5 (Rich Media) Ads: These ads consist of multiple file types zipped together with more advanced functionality that encourage interactions.

Format Guidelines:
- Each HTML5 ad needs to be its own zip files that should contain all code and assets.
  - Root folder should be a single, well-structured HTML document
  - Zip should contain all files referenced in the HTML document
  - The root file needs to be named index.html
- Links must reference file locations
- Assets should be secure (https://)
- There should not be any cross-domain scripting
  - It is best practice to include any javascript being used in your HTML5 in the index.html
  - Failure to do this could cause the creative to load slowly and/or to fail to render or animate
- Animation limit of 30 seconds. No looping.
- Max file size of 750KB
- Cannot contain font files
Technical Requirements:
- Use the <!DOCTYPE html>, <html>, and <body> tags.
- <meta> tags must be used to identify the size of an ad:
  - ```
  <meta name="ad.size" content="width=300, height=250">
  			
```
- NOTE: If this is missing, we will add it in, but we strongly recommend including it in your HTML5 file.
- Declare a clickTag variable. ClickTag is a click-through URL: a shortcut to set the click-through URL in the platform.
  - ```
  <script type="text/javascript">var clickTag="https://www.domain.com";</script>
  			
```
- This must be passed as a parameter to any window.open event in the ad code.
```
  <div id="clickArea" style="width:300px; height:250px" onclick="window.open(clickTag ,'_blank');"
  			
```

IP-targeted Display Ads Creative:

For IP-targeted ads, Triblio accepts image-based ads.

Image Ads: These consist of a single file that typically have a background graphic or color, a clear business logo, and a call-to-action.

Format Guidelines:
- Supported file types are: jpg, png, and gif (up to 30 seconds of animation, 15-20 fps , no looping)
- Up to 750KB in size
- Destination URL (including UTM parameters) is up to 1,024 characters, cannot contain redirects (ex. bit.ly), and can't direct to a video (ex. YouTube) or payment processor (ex. PayPal). See landing page requirements for more.

Website Requirements:

In order to successfully launch your display ads, Triblio requires these parameters to be in place:

A privacy policy must be accessible by the user and state which types of tracking you do on your website (these parameters are placed by the Digital Advertising Alliance Self Regulatory Program (enforced by the Better Business Bureau and the US Federal Trade Commission)
- The policy needs to state that third parties (such as Triblio) may place cookies on their browsers for targeting
- A description of the types of data that your site collects
- Opt-out instructions for users who do not want to be tracked
You must have a functional website with a clear purpose
Website content must be family safe
Spam and malware is prohibited

Landing Page Requirements for Display Ads

Make sure your Triblio scrips are deployed on your landing pages. If this is not done, we will be unable to track your clicks.
Clearly display your brand information and contain a link for the visitor to navigate to your main website
Have a link to your privacy policy
All form-collection information must occur over a secure server (https://)
All display ads must link to your own website or the creatives won't get approved