Integrating Hubspot CRM

Integrating Hubspot CRM makes it easy to create and and manage target account audiences using the data you already have. For example, if you created an audience for open deals, Triblio could sync with Hubspot deal fields. This means that as deals change, the audiences will automatically change to match so you don't have to worry about finding and uploading lists frequently. We can sync off any custom field on the company or deal records in Hubspot.

Aside from just syncing audiences for campaigns, we can link them for metrics.  Having the ability to push this information from Hubspot to Triblio allows up to better measure campaign success, where we are having an impact, and where we can provide a stronger impact.  
Triblio can also sync Company Owners and send account activity notification emails to the respective SDR or AE.  Many of our customers are using this feature and their sales teams find it incredibly valuable to know who to follow up with and have the ability to provide quick and relevant follow-up resources for the specific visitors/accounts.

NOTE: You will need to log in to your Hubspot account for this setup.

1. Authorize Hubspot Access

Before you start, please note that the user who connects Triblio to Hubspot will need appropriate permissions for each use case. For complete functionality, ensure the utilized Hubspot login can read Company, Deal, and Contact objects.

1. In Triblio, navigate to the ‘Setup’ page.

2. Navigate to the Hubspot CRM tab.

3. Click 'CRM Integration'

3. Click on ‘Authorize Triblio’

Note: Any user with API access can be used to authorize Triblio.  If preferred, you can create a new user just for the authorization process.  You can also limit this new user to only access certain fields within Hubspot if you only want the integration to read specific fields.

4. You will be redirected to Hubspot to sign in. We'll skip this step if you're already signed in to Hubspot.

5. After signing in to Hubspot, click ‘Allow.’

6.  Confirm that Triblio is pulling in data from Hubspot

  • Navigate to the audiences tab 
  • Choose 'Add Audience' and create a new audience
  • Select 'Hubspot CRM Accounts' under the 'Critera' menu on the right
  • Click your new 'Hubspot CRM Accounts' audience criteria
  • Click 'Add Company Condition'
  • Click the 'Field'
  • Confirm that your company fields are loading in

2. Map Hubspot Companies to Triblio

With Hubspot authorized, go to the Hubspot CRM setup page and scroll down to step two to determine a field to map Triblio activity to Hubspot Companies.  This mapping is done on the domain level, so choose your Hubspot field(s) where the domain is stored.  The standard field is 'Website URL'.

3. Add Blacklist Accounts (Optional)

If you have accounts (i.e. agencies, partners, your parent or child company) whose domain may be listed across many account records, you can choose to exclude those domains from any mappings. 

4. Sync Company Records (Optional)

Triblio will automatically sync with your account records overnight; however if you'd like to kickstart the process, you can 'Sync Account Records'.  Know that this will use Hubspot API calls to sync the records.

5. Setup Revenue Report

Mapping Triblio to your Hubspot Deal records allows us to report on revenue influence directly within Triblio. For example, our Funnel Impact report measures the progression of your target accounts through an account funnel, identifying pipeline generated via your ABM efforts.

On the Hubspot CRM setup page, click 'Revenue Report' and then click 'Configure'

The fields to configure are:

  • Deal
  • Deal Revenue Field 
  • Deal Close Date
  • Deal Closed 
  • Deal Open